As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.
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Client Case Study: Local Search Marketing Solutions Background: Our client is one of the largest hospital organizations in the nation. They have 208 hospitals in 29 states, with more than 135,000 employees and 27,000 physicians. This company relies on to improve their local online marketing results. Goal: To be prominently and accurately listed in local…Learn more
SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to large-sized franchise operations, today announced the release of a franchise digital marketing scorecard. The scorecard is available to all multi-location businesses interested in investigating the effectiveness of their online marketing program.Learn more
Google announced on November 2nd that special holiday hours will be available for Google My Business listings. This feature is available for small business owners as well as those with Google My Business List accounts (a.ka Google Bulk accounts). The new “Special Hours” or “Holiday Hours” comes out just in time for the holiday season. Read more
Recently the Google Search Quality Team made an update to their view of “Doorway Pages”. This change could have a significant impact on businesses that provide webpages with local content for multiple locations such as service area businesses. Read on to find out if your local web content will be viewed as undesirable doorway pages or if you pass the Google test…. Read more