Recently the Google Search Quality Team made an update to their view of “Doorway Pages”. This change could have a significant impact on businesses that provide webpages with local content for multiple locations such as service area businesses. Read on to find out if your local web content will be viewed as undesirable doorway pages or if you pass the Google test….
First of all, let’s clarify what Google classifies as a “Doorway Page”. Google defines doorway pages as follows:
“Sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results.”
Do your local pages pass the Doorway test?
At first glance this sounds like it could be the end of Local Business Landing pages (i.e. having multiple, separate landing pages set-up to drive traffic for different city / service areas). Businesses such as Plumbers or Lawn Care providers and multi-location businesses in general often rely on these types of webpages.
Before local marketers jump out a window, let’s further explore if these pages do go against Google terms! Googles gives us a list of questions to determine if our Local Landing Pages can be seen as a doorway page. Let’s examine these.
Generally speaking, if your business is providing local pages that offer benefit to the user, a clear purpose, and unique and localized content in a non-spammy way — you will not be affected by the most recent update. If you still have questions content SmartSearch for a local search audit for your service area or multi-location business.
Comments are closed.