Published Articles

Multi-location internet marketing articles.

Our local SEO and franchise marketing experts share their knowledge and expertise via articles in industry publications.

1
Oct

How to Manage Multi-Location Clients

Congratulations! You just landed a new multi-location / franchise client. Onboarding a new client is always an exciting yet very busy and challenging time. Read the full text on:

20
Jun

3 digital marketing opportunities for franchises

Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market. Read the full text on:

25
Apr

Why “Near Me” is Critical for Multi-Location Businesses

As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.
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6
Jan

5 Trends In Local Search In 2015

Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most? Read the full text on:

23
Sep

The New Google Local Search Display

Recently, Google has made several changes to how it displays local search results. Columnist Jason Decker explains these changes and discusses the impact for local search marketers. Read the full text on:

2
Feb

How Large Multi-Location Businesses Can Dominate In Local Search

Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands… Read the full text on:

17
Feb

5 Tips To Kill The Competition In Local Search

If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical location. It will help you reach the 97% of consumers who search for local businesses online.

Google+ Local not only helps web searchers find and share local business information, it can also help your business get displayed near the top of Google SERPs. When a search is made with local intent, Google typically displays “blended results” that include Google+ Local listings at the top and organic results underneath — or, in some instances, the Google Local carousel will be shown at the top of the SERP. Read the full text on: